In class when we discussed the idea of the benfits of using the internet for market research. The idea of a Focus Group, where a group of people asked to discus themselves and answer questions asked by a monitor, this is typically used in a face to face interview and is not as easy to get people together as it is with online research.
Things such as Chat Rooms and Discussion Boards are much easier to use and get information from the poeple that are in the surveys. The chat rooms enables the subject of the research to interact in real time with each other while being in seperate places. This make for an easir way to get results and answers to how people feel about a certian topic.
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